The revolution begins at your feet.

What if your shoes did more?
PIMP UP™ transforms your boots into iconic boots. In one step. In one look.

In a freer version of you.

The concept

Transform without buying more. Style without sacrificing.

PIMP UP™ was born in Paris with a radical idea:

To give everyone the power to transform their shoes into high boots, without compromise.
No need to collect. Just reprogram.
One pair + one PIMP UP™ = a new look, a new version of you. Again. And again.

Style as a statement. Modularity as a manifesto.

We don't follow the seasons. We disrupt them.
PIMP UP™ is a vision:
more sustainable, more inclusive, more creative.

We create accessories that adapt to your desires, your body shapes, your rhythms.
Pieces that fit you—not the other way around.

Designed in Paris. Made in Europe. Built to last.

Our models are designed in Paris, produced in Portugal, Italy and Paris.
Each piece is assembled by hand, with certified materials, breathable linings, and stitched finishes.
Because transformation should never rhyme with giving up.

NOS VALEURS

Qualité sans compromis

Audacity does not rhyme with compromise. Our pieces are designed with premium materials, tested on all body shapes, and built to last. Every detail counts. Every seam is a promise of style and impeccable fit.

Durabilité

Transform instead of consuming. The PIMP UP™ concept allows you to create multiple looks without changing your shoes. Fewer pairs, more possibilities. A new way to consume fashion: smarter, more responsible, more free.

Individualité

A signature for each identity. PIMP UP™ celebrates disruptive styles and innovative looks. Whether you're minimalist or maximalist, genderless or glam, your style belongs here. PIMP UP™ is a playground, not a standard.

“ It's not just a room. It's a power. An attitude. An extension of you.

Founder & Creative Director
Candice Maury
Transform your shoes. Change the rules.
Transform your shoes. Change the rules.
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Not a community. A movement.

PIMP UP™ is for those who don't fit into any box.
Those who divert, mix, recreate.
Wearing PIMP UP™ is sending a message. To yourself. To the world.

A textile manifesto. A wearable vision. An attitude.

The ICONIC WRAP™ is coming. And nothing will ever be the same again.

Get ready to discover the most desired piece in our universe:

→ An adjustable design
→ An impeccable finish
→ A total transformation

On pre-sale very soon.

► Be alerted of the drop

Free delivery

For any purchase over €150, we deliver free of charge, wherever you are. Because style knows no bounds.

Returns within 14 days

Try it at home. You have 14 days to change your mind, not your style.

Secure payment

Visa, MasterCard, Klarna, Apple Pay. All the options for worry-free shopping.
La transformation ne s'arrête jamais.

Inspirez-vous avec @pimpuptm

Get inspired with @pimpuptm